Board of Directors

Director

Mr. Mohamed Al Safar serves as the Director of Al Safar Group, where he plays a central role in overseeing and coordinating the group’s operations across its diverse business sectors. With a strong background in business management, he brings a results-driven approach that ensures operational efficiency, consistency, and alignment with the group’s strategic objectives.

Throughout his career, Mr. Mohamed Al Safar has been instrumental in strengthening the group’s market presence and supporting its continued expansion. His hands-on leadership style, combined with a deep understanding of market dynamics, has enabled the group to identify growth opportunities, enhance performance, and adapt effectively to evolving industry demands.

Renowned for his expertise in strategic planning and operational excellence, Mr. Mohamed Al Safar focuses on optimizing processes, developing high-performing teams, and driving sustainable growth. His commitment to excellence and continuous improvement continues to contribute significantly to the group’s overall success, reinforcing Al Safar Group’s reputation as a reliable and forward-thinking business organization.

Director

Mr. Badar Al Safar serves as a Director of Al Safar Group, with responsibility for overseeing several key divisions within the organization. He plays an important role in driving performance across these business units, ensuring that strategic objectives are effectively translated into measurable results while maintaining operational efficiency and market relevance.

With strong technical expertise in social media, digital marketing, and modern communication platforms, Mr. Badar Al Safar has been instrumental in advancing the group’s digital transformation initiatives. His combination of technical insight and business acumen has supported the modernization of internal processes, strengthened brand visibility, and enhanced customer engagement across the group’s diverse operations.

Mr. Badar Al Safar has successfully led and delivered numerous high-impact projects that have contributed to the group’s competitive advantage. By embracing innovation, data-driven decision-making, and agile execution, he continues to reinforce Al Safar Group’s market position, supporting sustainable growth in an increasingly digital and competitive business landscape.

Director

Ms. Samar Al Safar serves as a Director of Al Safar Group, with a primary focus on corporate development and strategic partnerships. In this role, she works closely with leadership teams to identify growth opportunities, strengthen alliances, and support the group’s long-term strategic objectives across its diverse business portfolio.

Her leadership has been instrumental in driving innovation and accelerating digital transformation initiatives throughout the group. By championing forward-thinking strategies and modern business practices, Ms. Samar Al Safar has contributed to enhancing operational agility, improving organizational effectiveness, and positioning the group for future-ready growth.

Bringing a fresh perspective and a contemporary approach to business, Ms. Samar Al Safar emphasizes collaboration, adaptability, and sustainable value creation. Her modern leadership style continues to support the group’s evolution in an increasingly competitive and technology-driven market, reinforcing Al Safar Group’s commitment to innovation and excellence.